Appendix - Investor Relations

Pragti was started after second wave of Pandemic in Jul 2021.

Founders started their small retail boutique business in 2018. In our business journey, we always faced shortage of capital to purchase new inventory stock. Fast fashion and e-commerce competitive business environment groomed customers to demand new designs more often. In year 2020 came the pandemic which took its toll on small shops financial condition.
With our experience in boutique business, in 2021 we started thinking about solving capital problem for boutique shops and provide them profits and growth. By mid July 2021 we launched our pilot plan in Lucknow. On becoming Pragti partner now Boutique shops do not need capital to purchase inventory to sell at their shop. Our partners also receive new designs bimonthly. When one of our Partner earned 736% profits with Pragti by Jan 2022, it motivated us more for Pragti.

Trends suggest that people are now accustomed to this GiG Economy, and Collaboration is the new norm. Due to pandemic, small shops are under tremendous financial stress. With Pragti some of that stress can be reduced.

Our competitors are rigidly following the existing medium of supply chain. To change and replace their old model is a mammoth task. Our competitors already work under tremendous pressure of quarterly profit growth.

Secondly Web3.0 will create more transparency and trust for conducting business. But Web 3.0 is still under development to replace Web2.0.

Currently Pragti is operating in Lucknow, Uttar Pradesh.
Office Address
UGF 52,LGF 84-85 Omaxe Avenue, next to Omaxe city, Lucknow 226025.

Pragti vision is to reach 1 Million small shops for their inventory needs.

Add 25,000 boutique shops into Pragti Partners Network by year 2023. This will strengthen the brand Pragti to unlock other opportunities.

1. Total number of Boutique Partners.
2. Pragti partners added QoQ growth.
3. Subscription fees revenue QoQ growth.
4. Revenue QoQ growth
5. Merchandise sold QoQ growth.
6. Monthly Avg Subscription fees.
7. Monthly Avg Sales per Partner.
8. Monthly Avg merchandise Sold MRP.

We strongly feel for Pragti to become a successful company, need right human resource to bring in complementary skills. We are open and exploring people to handle key positions of CFO, CTO, COO at Pragti.

At present Pragti is hiring to expand sales and inventory management team for scaling our operations.

We, Vaibhav Gautam and Shailja Singh are founders of Pragti. We both know each other since 2013. Our efforts are always directed towards making a valuable company together. Pragti is a third startup started by us together.

Vaibhav Gautam is graduated from IIT Kanpur in 2010 and have gained experience in marketing, events, sales and apparel industry since then.

Shailja Singh have completed fashion designing from SNDT Mumbai in 2011.after working for 3-4 years with designers like Nikhil Shantanu, Rocky S and export house Orient craft, she gained experience in product design and development.

We both started Shatriyaes, in 2014 for producing quality luxury apparel for women. In 2018 we also started East India Design, retailing regional speciality dress materials.

During our journey of these two startups together, We faced many problems, ourselves. So to solve them for other small boutiques we started Pragti.

Currently company rewards shop by placing glow-sign or acrylic board on accomplishing sales target. It is placed at the exterior of shops.
Details mentioned in such marketing boards are:
Pragti(Logo),
Recharge your Shop (Tagline),
Boutique partner Name.

First level of Marketing is done by digital inventory catalogues provided to boutique shops showcasing various product details. These catalogues are promoted by our partners to their customers via whatsapp. In the catalogue our partner shop name along with Pragti are branded.

Second level of marketing is done by our authorised Partner certificate provided to the boutique partners. Its quality is of A4 size laminated eco vinyl printed sunboard with backside gumming. It is placed inside the boutique shop. This is provided only after completing 2 quarters with Pragti.

Total addressable market for Pragti is more than 5 million shops in India.

Ethnic wear market is north of 10 Billion $, and is growing at 10% CAGR.

Founders have contributed a pool fund of 5000$ to start Pragti for executing pilot plan in Lucknow.

We also use Founder's personal credit card with credit limit of 2100$ for purchasing inventory.

Firstly, we feel Pragti need more human resources to bring in their skills and make Pragti a successful company.
Secondly, Capital to purchase inventory for adding boutique shops as Pragti partners at scale.

Pragti to a become successful need best and right talents for the key positions ( CFO, CTO, COO ).

Then we will be utilising funds to adopt block chain technology for our supply chain management, and execute Pragti DApp.

Pragti will use funds as mentioned below:
30% of money to purchase inventory.
20% of money for recruitment.
20% for Technology execution.
10% on Marketing and sales of money.
20% for Warehousing & working operations.

Strength:
Pragti is the first B2B company to provide free Inventory to small shops for selling. Founders 17 years of combined experience in apparel industry gives them edge to mitigate risk, faced by small boutique shops. Founders have strong bonding as entrepreneurs to build a valuable company together. Pragti is their third venture together. Pragti solves the capital issues faced by small shops to purchase inventory. Company have also developed its process for sales, inventory management to strengthen the backend operations. Pragti is already a revenue generating startup, and our partners have earned upto 736% profits in a span of 6 months of startup operations. Our principle of valuing peoples growth makes Pragti a stronger company.

Weakness:
Pragti to become a successful company needs more human resources. Right hiring process will bring complimentary skills to Pragti and resulting growth trajectory will be much higher.

Pragti, in the startup phase needs capital via equity financing route. The capital will be utilised for scaling operations and building right team for Pragti.


Opportunities.

Pragti on successful execution in current niche market of boutique shops, should unlock the opportunity to provide inventory to other small shops in various sectors.

Secondly with the adoption and development of blockchain and Web 3.0 technology will help Pragti to create a more transparent, trusted business environment.

Pragti have an opportunity and vision of creating a Pragti network of 1 million small shops.

Threats:
Competitors can enter our niche market of boutique shops.

Currently valuing Pragti at this stage can be bit subjective. Pragti is already a revenue generating startup since its first month of operation. We are now opening up Pragti first round of equity financing for investors. Company plans to raise 5M $ for reaching milestone of 1000+ Shop partners.